Novelty advertising match book



y 1941- J. J. SHERIDAN ETAL 8,1 9

NOVELTY ADVERTISING MATCH BOOK Filed May 31, 1938 lilllll! I 6 J IENTORS DONALD PAI R055 JOHN JOSEPH SHERIDAN Patented July 8, 1941NOVELTY ADVERTISING MATCH BOOK John J. Sheridan and Donald P. Ross, NewYork, N. Y.; said Sheridan assignor to said Ross, as

trustee Application May 31, 1938, Serial No. 210,947

4 Claims.

This invention relates to match containers and particularly toadvertising match book contain ers.

One object of the invention is a novel and improved match bookcharacterized by its marked advertising value.

A further object of the invention is a match book of the above indicatedcharacter having a novel and improved cover characterized by theincorporation thereon of special traction grips which both enhance thestrength of the thin paper cover and also substantially enhance thespace for advertising, thereby enabling the use of thinner paper stockand the incorporation of more advertising material on the match book,and also simplifying and making it easier to release the freeend of thecover for removing a match.

A further object of the invention is a match book of the above indicatedcharacter wherein the back and front of the match hook are provided withcorrugated or ridged portions whereby the above mentioned advantages areobtained, While the end folds of the match book are of plain paper stockso as to provide for the desired flexibility of the cover in use.

A further object of the invention is a match book of the above indicatedcharacter embodying features of construction giving novel effects.

Other objects of the invention willhereinafter appear.

For a better understanding of the invention reference may be had to theacompanying drawing forming a part of this application, wherein- Figs. 1and 2 show certain steps of the method of making a cover for a matchbook embodying the invention;

Figs. 3 and 4 are perspective views of a match book showing oneembodiment of the invention; and

Figs. 5, 6, 7 and 8 show parts of match book covers of differentembodiments.

Referring to Figs. 3 and 4 a match book is shown embodying two matchcombs I with the match heads indicated at 2. The match combs l aresecured together fiat against each other in a cover by means of a coverstrip having an end fold 3, a back portion 4, upper end fold 5 and afront cover 6, the free end of the latter being contained behind theother end 1 of the strip. The combs i may be secured to the cover in anysuitable manner, as for example by means of the staple 8, andconventional friction means 9 are shown on the cover part I for strikingthe matches. The cover 4, 5, B is provided with closely disposedcorrugations having ridges l0 and elongated indentations ll. These maybe incorporated on any part of the cover or the whole thereof, but arepreferably incorporated. either on the back 4 or on the front cover 6 oron both. In Figs. 3 and 4 these corrugations are visible on the frontcover 6. The multiple corrugated part 4 or B of the cover has afour-fold function. It enables the paper stock of which the cover ismade to be made of thinner and therefore less expensive material, sincethese corrugations add strength to the paper. It also makes possible theincorporation of various designs and figures, as for example in Figs. 3and 4 the design there is a washboard effect with the corrugationsextending lengthwise of the front cover 6. The corrugations also affordan easy finger grip whereby the user may more readily remove the cover 6by frictionally gripping the same with the finger. For example, with thecorrugations running lengthwise of the cover 6 as shown in Figs. 3 and4, the user may with the finger readily move the cover 6 laterally todisengage the free end of the cover 6 from the part I of the cover.

Moreover, by this construction the advertising space is substantiallyincreased. For example, looking at Fig. 3, one message or part of amessage is formed on the left sides of the corrugations or ridges, andlooking at Fig. 4, another message or different part of the same messageis incorporated on the right-hand sides of these corrugations, theletters A and 0 indicating the two different advertising messages ordifferent parts of the same message. Thus, the match book may be of theconventional size, notwithstanding the increased advertising surfaceand, as indicated, the paper stock may be of thinner material because ofthe strengthening thereof by the incorporation of a closely corrugatedstructure while, also as indicated above, the cover is more easilymanipulated by the fingers in frictional engagement with the corrugatedsurface.

In the embodiment of Fig. 5 the corrugations IEI are formed diagonallyon the cover parts 4 and 6, and in the modification of Fig. 6 thesecorrugations are formed crosswise of the cover 6. In the embodiment ofFig. 7 these corrugations IE3 are observed to form hexagonal figures onthe cover parts 4 and 6, and in Fig. 8 they are observed to formcircular figures.

As indicated above, certain advantages of the invention are obtainedwith the corrugations I0, H formed on the whole surface 3, 4, 5, 6 ofthe cover, but in the preferred construction, as shown in the drawing,only the back and front parts 4 and 6 are thus provided With theseridged designs. The desired strength and resistance to flexure of theback and front parts 4 and 6 is thus obtained, notwithstanding thethinness of the paper stock, while the desired flexibility of the endfolds 3 and is retained. Preferably also the ridged construction stopsshort of the folding edge 5' at the top so that the full flexibility ofthe cover is retained and the front part 6 may be disengaged from andput behind the end 1 of the paper strip with the greatest facility. Theend 6 of the front cover part 6 is also plain and free of the ridgedstructure so as to facilitatethe locking of the front covert behind theend 7. Preferably also the edges l2 of the parts A and 6 are plain andfree of the ridged structure as shown in the drawing.

Fig. 2 shows an enlarged cross-section of a matchbook according to themodification "of Figs. 3 and 4. In this particular modificationtheridges H] or the crowns of the ridges are angular as well as thebases or indentations ll formed between these ridges and this is thepreferred construction, although the crowns and bases may be roundedwithout sacrificing all of the advantages of the invention. Preferablyalso the angles for best results are :those indicated roughly in Figs. 3aud t, but this angularity may be departed from withouten-ti-relysacrificing all the advantages of the; invention, :as forexample within the range of 30". to; 70 The arrow in Fig. 2 indicatesthe mostadvantageous anglesfor observing the different-advertisements onthe match book. v

Fig- 1 isa front view of the match book front cover 6 which shows partsof both of the advertisements or messages incorporated on the oppositesides of the ridges I0. The sides A embody ;the advertisementscorresponding to the letter A and the sides C embody the advertisementcorresponding to the letter 0 shown in the drawing.

According to one method of forming the-special panel structure theadvertisement may be first printed on thesurface of the cover parts 4and 6 broken form with the portions A embodying one advertisement ormessage and the portions or strips embodying the other advertisement.After such printing the paper stock may be sub-- ject to 'apressurecrimping device or machine to form the crests H3 and the hollowsI! along .the dividing lines between the broken parts A and C oftheprinted messages, that is, this is done in such a manner as to makethe sides of the ridges bearing the parts A-exposed from one angle ofobservation, while the parts 0 are not exposed, and the sides bearingtheparts C exposed from another angleof observation while the parts A arenot. exposed. The printing may be done me.- chan-ically or it. may bedone photographioally and int'he latter case it is preferred that theridged structure be formed prior to exposing the sides A and C of theridges for printing, or any conventional method may be employedforincorporating the different messages on the different sides of the,strengthening ridges II], II. In the particular embodiment shown .theprinting is incorporated on the outside of the front cover 6, butobviously this may be incorporated on the back side thereof, if desired,and similarly with respect to the back part 4.

We claim:

1. A novelty advertising match book container comprising a match combsuitably fastened to a thin paper-like stock cover strip, with both thefront and back of the cover having formed therein ridged panels coveringthe greater portion of the front and back thereof but provided withplain borders 'therearound, the end folds of the cover being of plainstock to provide for flexibility of the free end of the covernotwithstanding the ridged panels, and the ridges of said ridgedstructure bearing advertising material on both sides thereof with onlyparts thereof observable when viewed at an angle.

2. A novelty advertising match book container comprising a match combsuitably fastened to a thin paper-like cover strip with both the frontand back of the cover having formed therein ridged panels covering thegreater portion of the front and back thereof but provided with at leastone plain marginal edge, the end fold of the cover beingof plain stockto provide for flexibility of the free end of the cover notwithstandingthe ridged panels, and the ridges of said ridged structure bearingadvertising material on both sides thereof with only parts thereofobservable when viewed at an angle.

3. A novelty advertising match book container comprising a match combsuitably fastened to a thin paper-like stock cover strip having frontand b ack portion-s, one of said portions having formed therein a ridgedpanel covering the greater portion thereof, the end fold :of the coverbeing of plain stock to provide for flexibility of the free end of thecover notwithstanding the ridged portion and the ridges of said ridgedportion bearing advertising material on both sides thereof with onlyparts thereof observable when viewed at an angle. I

4. A novelty advertising match book containing a match comb within acover and fastened thereto, said cover embodying front and back panelsof a comparatively rigid inflexible structure with the end fold of thecover of thin flexible cover stock, one of said rigid panels bearing aridged part, with advertising material incorporated on the oppositeside-s of the ridges for the purpose set forth.

JOHN J. SHERIDAN.

DONALD P. ROSS.

